Digital marketing is the revolution of marketing.
This revolution happens because marketing activities today are capitalizing and leveraging on the fact that we are living in a digital era and Internet is a huge part of our lives. As Internet and technology around us matures, more and more people accepted Internet as part of their lives, commonly having their presence on the Internet via popular social media platform such as Instagram
and so on.
And as time goes by, Internet user’s digital footprint are left on the Internet and various information as well as data can be extracted from them. It is this time where marketers and various Internet company realise how much power and potential these data actually holds.
With the right method, marketers now can create a perfect environment to engage with their targeted, potential prospect. Building a relationship that no traditional marketing avenue can achieve.
Here’s some example of what marketers can do with digital marketing today:
- Research about their market and obtain feedback efficiently
- Promote their products/services to people with intention to purchase
- Collect information such as email address and phone numbers of their potential prospects
Another perk is that such marketing activities are actually trackable and can be measured to determine if the investment into the marketing activity is profitable or not. A/B testing is also another feature no traditional marketing can offer.
It allows marketer to change and alter different variables on their advertisement ie: Pictures, copywriting and approach throughout the campaign for unlimited time, and then measure how it goes up against the public. This ensures that the marketing campaign can always be improved and the return of investment can always be adjusted to a higher notch.