Embracing digitalisation but ignoring SEO is like eating pizza without cheese. It’s filling but it’s not satisfying. But it’s fine in the context of food, you will still be full anyways.
However, if it’s in the context of digitalisation, you’re basically wasting half of your effort if you do not prioritise SEO.
Let’s take it slow. Let’s start from the beginning by explaining What is SEO, Why is SEO so important and How do we ensure we apply a good SEO practice while creating content.