A few days ago, we went for a meeting with a potential client who asked us lots of difficult question. One of them was particularly harder than the rest:
The question was: ” How do you quantify/ensure that I’m getting a positive ROI on my business’s SEO if we subscribe to your services?”
If you have no idea on what is SEO ( Search Engine Optimisation), do read the article here. It will give you a good idea of what it is and why is it important.
What you see above is how a Facebook Ads Manager looks like. Unlike tracking the effectiveness of your SEO plan, the effectiveness of an advertisement could easily be seen from the dashboard.
You would be able to tell how much cost is needed to capture a lead, your relevance score as well as your other cost.
If you are able to collect 30 leads for RM400.00, then enrol 4 of them for an RM500 course. Then your ROI is RM2000 divided by RM400 which is 5 times at initial value.
It’s crystal clear. Then you can decide what to do with the rest of the 26 leads because they are always a chance to convert them into your purchasing customers later on.
And that increases your ROI value!
On the other hand, above is the dashboard of a Google Analytics, it’s a tool you can use to track your the ROI of your SEO plan. Unlike tracking the effectiveness of your digital advertisement, tracking your SEO effectiveness can be extra tricky.
You see. Tracking your ROI on your Search Engine Optimisation is possible, but only if you run an e-Commerce tracking module on your website too.
If you do run one though, then the ROI of your SEO plan could easily be calculated by tracking the purchases done on your website via an organic search traffic to your website.
Organic traffic means that someone found your website on Google search bar. And that’s because your website is appearing in the search results!
But if you do not run one, Google Analytics wouldn’t be able to assign a value to your page and hence, wouldn’t be able to estimate how much value that page generated for your business.
SO, WHAT CAN YOU DO IF YOU DON’T RUN E-COMMERCE ON YOUR WEBSITE?
And that’s how you track your SEO effectiveness and its ROI if you do not have a website with e-Commerce on it. If you need any help, send a message into us! We will be more than happy to assist.
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