Facebook marketing is no longer “a new thing around the block.” When I was a kid, I always thought that Facebook is just a social media application for you to interact with your friends after school. You could play games, chat and even read what your friends are up to.
Nowadays, while most of the people still uses it casually, more and more businesses has come to know the significance of Facebook marketing to their business.
With more than one billion users on it, most of the business can rely on Facebook to market, brand, promote and engage with their customers.
With that being said, while Facebook marketing is well known overseas & in the States (where it originated from ) most of the SME owners in Malaysia still are unaware on how to fully utilise Facebook to its maximum potential.
Ask yourself what do you want to achieve in this marketing campaign. Think accordingly to what you need and select the advertisement type that matches to your intention the most.
Choose “reach” as your marketing objective and Facebook will show it to as many people as possible within a general criteria that you’ve chosen. You can then easily view their data to learn more about your audience and gather valuable feedback for your business.