There are a lot of platforms for you to kickstart your digital marketing campaign. Of course, it’s best if you can have presence on every single digital platforms but that is not necessary. Here’s a quick run through of each of them: (1)Facebook
This social media platform need no introduction. With more than one billion users on it, there’s no doubt why this social media platform is so popular globally, and is one of the most sort after marketing platform for all businesses.
Here’s an article you can read to get started with Facebook marketing on a beginner level. (2)Email
Any email provider would work: gmail, hotmail and Ymail etc. What you need here is a newsletter database platform. Our personal favourites are Mailchimp
With a newsletter database platform like Mailchimp, you can easily store details on your contacts and segment them into groups for effective email marketing.
Here’s an article you can read to get started with newsletter marketing. (3)Google
There are a few digital marketing route you can opt for when it comes to Google – Search Engine Optimisation (SEO)
or Pay-per-click advertisement. Google is said to the best platform to gather quality leads.
Think about it, people that comes to Google already have an intention/ question in mind and they are looking for an answer. That’s why leads from Google are generally better in terms of quality. (4)Instagram
Instagram is a platform that is popular amongst the youth/ young adults. It’s a social media platform bought over by Facebook in 2012
, in effort to capture younger audiences within the market as well. If your business is for the younger audiences, you can’t miss out on Instagram. (5)Snapchat
Snapchat is another platform that is popular amongst younger audience. Allowing users to create virtual stickers and augmented reality short videos on its platform, and later sharing it with friends and family. In Asia, not alot of marketing efforts are being done on the platform as of now. But it still remains as one of the best platforms for content marketing amongst younger audiences.