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5 Search Engine Optimization (SEO) tips to obtain better Website traffic in Malaysia

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Imagine this:

You run a business in Malaysia, and you heard about how digitalisation is really the next coming thing, and how businesses will need to know how and be smart in gathering attention. You’ve just started this business, so increasing your revenue and generating that profit is crucial. That means you need lots of local to know about your business as soon as possible.

You’ve decided to invest into content writing, because you heard Search Engine Optimization is able to help your business gain more traction and awareness at zero cost.

It’s nice that you’re an expert in the industry, so you know the industry in and out. You’re sure that you’re able to create content that Malaysian will adore. So you geared up and crafted multiple brilliant content, got them published too.

But day after day, you realised your content aren’t really getting the attention it deserved. After a week, your newest article gathered 2 likes- one from your friend which you messaged him about it and one from your mom.

Sad, isn’t it? But wait! Don’t give up just yet! Because there are reasons behind as to why Malaysian are not noticing your content. And we can help you fix that!

Read this article, it will be worthwhile.

Key Takeaways

Search Engine Optimization (SEO) is one of the more amazing ways to gather traction and awareness for your business at literally no cost. But here's the thing, it doesn't work for everyone.

You will have to know how to apply the following Search Engine Optimization tactics in order to attract the right people to your website. Here are 5 tactic you can adopt today:

(1) Research about Malaysian's behaviour on Search Engine before writing
(2) Localise your content for Malaysia
(3) Plan your content around long tail keywords
(4) Get your article known in local community across different social media
(5) Make sure your article is indexed properly by Google Search Console and can be found

This article is written largely referencing the Malaysia business context. But really, these tactics can be used in your respective country as well.

SEO TACTIC #1 : RESEARCH ABOUT MALAYSIAN'S BEHAVIOUR ON SEARCH ENGINE BEFORE WRITING

The logic behind is simple, if you want to win local Search Engine Optimization game, you must know the game well first. In other words, if you want to attract Malaysian traffic to your website, first know how they behave around Search Engines.

What do they search for? How do they search for information they want? How often do they search for such matter? All these are data that would benefit you greatly so long you know how to use them.

One tool that you can use to extract such information is Google trends. According to Wikipedia, Google trend is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Here’s what you can do on the website:
Using Google Trends to understand Malaysian behaviour
You can analyse what kind of keywords Malaysian use when searching on search engine
In event that you don’t know which keyword you should use for your next article, Google trends can provide you the answer. You don’t need to guess, Google will be able to tell you exactly which keywords are mainly used by Malaysian when it comes to a certain topic.

Mastering this tool itself gives you a head start in the Search Engine Optimization game already. Don’t forget to include this into your Search Engine Optimization tactic.

SEO TACTIC #2 : LOCALISE YOUR CONTENT FOR MALAYSIA

You may not know this, but Google and other search engine actually takes in account of your location when you make a search.

Try searching “Pizzahut”, which website comes up first? Is it pizzahut.com.my or pizzahut.com? The Malaysia website would definitely pop up first, because to search engine, the Malaysia Pizzahut is more relevant to you as you are in Malaysia.

Think about it, it makes sense right? If you’re ordering a pizza today from Pizzahut, which website would you order from? Of course you will choose the Pizzahut that operate in your city right? Simple logic.

But here’s the thing, the fact that the Malaysia version website shows up first doesn’t mean that it has a better SEO score than compared to the .com version. It simply mean that it’s more relevant to you.
Making sure that your content is relevant is key
Relevance is key if you want your content/ website to show up
The lesson here is that if you want your content to show within the Malaysian community and you want more Malaysian traffic, you have to make sure the content is relevant to them.

For example, if you’re writing an article on how to utilise Search Engine Optimization strategy to gather more attention for your business, try amending the title to “How to utilise Search Engine Optimization strategy to gather more attention for your business in Malaysia.” When you do this, search engine would know that your content is likely to be more relevant for Malaysian and this increases the odd of it showing up.

SEO TACTIC #3 : PLAN YOUR CONTENT AROUND LONG TAIL KEYWORDS

Long tail keyword is a blessing. What’s a long tail keyword you ask?

Long tail keyword is the study of search phrases that users would use when it comes to making a search on search engines. Here’s an example, if I’m looking to watch a movie in Kuala Lumpur, the national capital city of Malaysia, I’m more likely to search for “cinema showtime in Kuala Lumpur” instead of “cinema showtime”.

And that’s the usage of Long tail keyword. Because it’s usually longer in length as compared to a more general search term, it’s easier to rank your content/ website on such keyword. The reason behind is because the search traffic of a long tail keyword is definitely lower compared to a general search phrase.

And that equals to lower competition.
Long tail keyword equals to lower competition
Using long tail keywords will improve your SEO faster because competition is lower
How do you find long tail keyword? Just follow the following steps:

  1. First, head over to Google trends first to view which keyword is used by your audience when it comes to a certain topic. ( In this case, Malaysian)
  2. Secondly, head over to UberSuggest and punch the general term in. Don’t forget to switch the country of search to Malaysia as well
  3. Thirdly, switch over keyword ideas and check out what other format you can write about revolving your topic.
  4. Lastly, pick a format of the general term you’re trying to rank for, which comes in the format of long tail keyword. Longer length, enjoys lesser traffic but is so so much easier to rank on.
Using ubersuggest to find long tail keywords
Switch over to view other format of the keywords you're trying to rank for, find a long tail keyword

SEO TACTIC #4 : GET YOUR ARTICLE KNOWN IN LOCAL COMMUNITY ACROSS DIFFERENT SOCIAL MEDIA

Good things happen to people who takes action. That’s a fact. When you’re sure that you have a great piece of article that your local audience can relate to, reach out to local community group.

If you’re writing about graphic design trends in Malaysia, join graphic designer group on Facebook that is founded by Malaysian. Share your article there. They will like it, trust me.
Reaching out to local community to promote your content
Take effort to write a good piece of content, take more effort to reach out to your audience
But of course, when you’re sharing your content to local community, make sure your copy writing attracts them to your content as well.

Don’t expect to just tap on the share button and traffic will come in out of the sudden. Learn how to package and brand your content nicely. Make it irresistible to your audience, so much that they can’t wait to click on it and have a go on your content.

Here’s an article on how you can read about on how to write good headlines that attracts.

TO SUM IT UP

Search Engine Optimization actually works. So don’t get upset if you don’t see your content or website when you search for a certain key phrase, that only means that you’re not playing the SEO game right.

Apply the strategy and tactis we mentioned above, you will definitely see a positive change. Love these topics on Search Engine Optimization? Check out our other articles on SEO here.

If you want to read more of our articles, do check out our Knowledge Archive. If you want weekly updates on topics pertaining to life and business, do let us follow us on Instagram and Facebook

If you like how we write our article and would like to start a project with us, tap the link here.
Jin Chi

Jin Chi

The founder of Catalyst Digital. Born in year 1995, a huge fan of blue ocean strategy as well as lean startup. You can contact him by email at [email protected]

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