With the advancement of technology, there’s just no reason for them to not reply to any of your enquiries within 1 working day.
If they are unsure about the answer to your question, they could have texted back and said: ” We will get back to you shortly.” Ignoring and not replying at all is a serious red flag.
It jeopardizes your business plans as well as the deadline. Not fun. Sometimes, we do understand that digital agency can be really busy handling multiple projects at the same time. But remember, there’s no excuse to not even return your text.
There’s always time to reply to your text/ enquiries. Even if it’s a one-liner answer. Period.
Well. In this situation, both the client and digital agency share blames for this. Normally this happens because client demanded for a result that is impossible to achieve within a short period.
But, for the benefit of the doubt, the client may have said it due to a lack of understanding of how things work in the digital world. Regardless, as a responsible digital agency, they have the responsibility to say ” No ” to an expectation that is not realistic and not practical.
If they made lots of promises and blurted out lots of technical terminology when you ask them on how they are assisting you to reach your goals. Then, it’s a sign that they are just pleasing you for the sake of obtaining the project.
When you are embracing digital strategy/ digitalisation for your business, you must know what tools the digital agency you hired are using to complete your work.
It’s easy to fake short term results that will not do any good for your business in the long run. For example, digital agency may do any of the following without you noticing:- “fake followers on Instagram” , “buying likes for your Facebook page”, “buying traffic for your website” etc.
On surface, everything looks perfect for your business. But at the core of your digital strategy deployed by the digital agency, it is already doomed to fail for certain in the long run.
A core and legitimate digital strategy should be built on a well planned, clear and practical route-map. Do not fall for any quick scheme or any ill practices.
No question is a stupid question. Period!
By hiring a digital agency, you would expect them to assist you with your digital strategy. But what they don’t realise is that they are in the digital business and are not running any business in your industry.
You may have zero clue on which digital strategy to adopt, but you have more experience and knowledge regarding the operation in your industry.
Say if you’re running a restaurant, they might have plans on how to build a website and begin offering delivery services. But only you, as the owner, knows if your business is in the capacity to begin delivery services as well as the return of investment on it.
A good digital strategy requires both parties to work together. If a digital agency ignores your opinions and insist on deploying the digital strategy they think is right without considering your situation, RUN.
It’s a red flag.