Think of how businesses traditionally would acquire new clients. Normally, they would spend ten, hundred of thousands on TV commercial or newspaper to let people know about their brands. This is the case for a business that operates on a “business to consumer” model.
For a “business to business”
model, business owners best bet is through referrals. A friend of yours might introduce you to owner business owners in need of your service. But time will come when referrals are exhausted. And in the case of a “business to consumer” model, how do you ensure you successfully retain your customers’ loyalty? How do you get yourself in front of customers/business that are interested to engage in business with you? The answer is by creating awareness and publicity at its LOWEST cost.
There’s not a single method that is cheaper than digital marketing now to gain new potential clients. EVERY TYPE OF BUSINESS can benefit
from digital marketing. If you are a education technology company, tons of education centres and schools are on Facebook. If you run a skincare product, all your consumers are on Facebook as well, segmented into age and gender as well as interest.
Read : Why Facebook is still one of the best social media platform for you to run your marketing campaign
And similarly, if you’re a oil and gas company with your own engine lubricant products and you’re looking to supply to more mechanical workshops, Facebook will be able to assist you as well by pushing your content and message to them.